Monday, December 27, 2010
  Largest Pass the Parcel: Britain set world record
 LONDON, UK--A giant parcel, created by family superstore Woolworths.co.uk started out the size of a car, weighing 440.9 lbs and measuring 2,500mm in length by 2,250mm in width by 1,500mm in height - setting the new world record for the Largest Pass The Parcel.

  Photo: Woolworths has helped Britain set a new world record for the largest ever game of pass the parcel. (enlarge photo)

  The World's Largest Pass The Parcel delivered over 10,000 pounds of toys to over 100 families over the course of a 1,125.5 mile two-week tour of the UK, visiting 10 towns and cities in England, Wales and Scotland along the way.

  Woolies' snowmen, Stan and Ollie Snow accompanied the parcel, helping to give away some of the most sought after gadgets, games and toys of Christmas 2010. These included Jet Pack Buzz Lightyears, V Tech Kidizoom Video Cameras, Fur Real Pets and Paper Jamz Guitars, along with many more treats and surprises.

  The tour began in Liverpool and reached its climax in Manchester where the final layer of the parcel was peeled away to reveal the X Factor stars, Jedward.
   Each of the twins - real names John and Edward Grimes - was dressed as the toy predicted to be the number one best seller for Christmas: Jet Pack Buzz Lightyear.

  Woolies' Record Breaking Pass the Parcel Christmas Adventure travelled to the following UK towns and cities over its ten day trip: Liverpool, Caersws, Dudley, Reading, Littlehampton, Buckingham, Edinburgh, Lancaster and Manchester.

  Guinness World Records verified the new world record following the completion of the road trip in Manchester.
   An official Guinness World Records adjudicator was present for the start of the record attempt and following receipt of the official documentation gathered throughout the tour, confirmed that the record has now officially been awarded to Woolworths.co.uk.

  Woolworths' Dan Rubel, marketing director, said: "Not only has Woolworths.co.uk created the largest ever pass the parcel but we've covered more miles and included more towns and cities than any previous pass the parcel game, giving away some of our best selling toys along the way. It's brilliant to see how much people have loved seeing Woolies back on the high street."

  The Guinness world record for the most stamps on a parcel is 4500 and was sent by Ramesh Babu Mutyala (India) on a parcel from Rajahmundry, Andhra Pradesh, India to the Guinness World Record Offices in London, England, where it was received on 3 September 2010.

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  Monday, December 27, 2010