Biggest Wean: Ella's Kitchen sets world record (VIDEO)
LONDON, UK -- In a bid to expose babies to new tastes and healthy foods, Ella's Kitchen circulated 350 pouches of its organic meals to the more than 150 babies who attended a weaning event at the Royal Botanic Gardens in Kew, setting the new world record for the Biggest Wean,
according to the World Record Academy.
Photo: In a bid to expose babies to new tastes and healthy foods, Ella's Kitchen circulated 350 pouches of its organic meals to the more than 150 babies who attended the world's biggest wean. (enlarge photo)
The Guinness World Records' record for the largest vegetable mosaic measures 1,858.07 m² (20,000 ft²), achieved by Saint Gurmeet Ram Rahim Singh Ji Insan and Shah Satnam Ji Green S Welfare Force Wing (both India), at SMG Sports Complex in Dera Sacha Sauda Sirsa, Haryana, India, on 25 March 2014. The mosaic was created to raise awareness of the advantages of eating organic produce, the total weight of vegetables used was 77,723 kg (171,349.88 lb). A mixture of cauliflower, beetroot, capsicum, green peas, garlic, green chilli and tomatoes were used.
Guinness World Records also recognized the world record for the largest vegetable stew; it is 4,155 kg (9,160 lb 3 oz) and was made by Knorr Fine Foods (Egypt) in Cairo, Egypt, on 21 March 2015. The events space was complete with dedicated sensory play areas, enabling babies to immerse themselves in the world of fruit and vegetables, The Event Magazine reported.
A team of experts were also on hand to provide parents with weaning tips and advice. Meanwhile Ella's Kitchen launched it's own Weeny Weaning Channel on YouTube for those who were unable to attend the event.
Weaning is the process of gradually introducing a mammal infant to what will be its adult diet and withdrawing the supply of its mother's milk.
The world's biggest wean was designed around research by the brand, which found that exposure to non-taste sensory properties of food can increase babies' willingness to consume healthy foods.