Wednesday, September 22, 2010
Largest Mazda MX-5 Parade - Essen parade set world record
ESSEN, Germany-- With 459 officially recognised Mazda MX- 5 vehicles gathered at the grounds of the UNESCO Zollverein World Heritage site in Essen, Japanese carmaker Mazda sets the new world record for the for the Largest Mazda MX-5 Parade.
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The previous Guinness world record for the Largest Mazda MX-5 Parade was 249 vehicles set in New Zealand.
“The excitement leading up to this event was amazing,” said Jeff Guyton, president and CEO Mazda Motor Europe.
“Over 600 MX-5 owners applied to take part; so many that we didn’t have room for them all because of technical reasons. The event, the parade, the many visitors – Mazda MX-5 showed today why it’s still the world’s best selling roadster.”
Cars from 17 countries took part in the World's Largest Mazda MX-5 Parade, whereby the lion’s share of parade participants came from Germany. The furthest distance to the parade with 2,800km was an MX-5 from Moscow which attended with a group of nine other Russians.
 The last seats in MX-5 Largest Mazda MX-5 Parade in The World were auctioned off at eBay for a good cause.
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This included co-pilot next to German actor Ralf Bauer, and one other Mazda MX-5. The auction raised about €1,300, which Mazda Germany increased to €3,000 and donated to SOS Children’s Villages.
The legendary Mazda MX-5 has officially entered the Guinness Book of World Records as the 459 officially recognized vehicles from 16 countries formed the longest continuous MX-5 parade of all time at the grounds of the UNESCO Zollverein World Heritage site in Essen.
Several awards were handed out during the day’s entertaining program, and at the party that followed setting the world record. 
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The oldest MX-5 award went to a car that was 21 years and two months old from Prague, and the MX-5 with the highest mileage of 344,624km came from Switzerland.
Visitors to the event voted for the most beautiful MX-5 and a new 20th Anniversary Edition MX-5 was handed over to the lucky winner of Mazda’s online draw to the event.
Mazda is currently working on a new generation MX-5 model, which is rumored to make its debut sometime in 2012 and use the Nagare design language. Mazda also hopes the new MX-5 will weigh around 1,000 kg, and will keep the fuel consumption and CO2 emissions low.
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Wednesday, September 22, 2010
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